The Future of Cocktails, Mocktails & Mindful Drinking with Ken MacKenzie
October 7, 2026
What happens when you take the convenience people want and refuse to sacrifice the quality they deserve? In this episode of the Taste Toast Travel Podcast, Iām sitting down with Ken MacKenzie, founder of Fresh Victor, to talk about the evolution of cocktails, the changing alcohol industry, and the story behind creating premium cold-pressed cocktail mixers made with real ingredients.
We dig into:
š¹ How Fresh Victor came to life and why Ken wanted to rethink what a cocktail mixer could be
š¹ The problem with traditional cocktail mixers
š¹ How Ken and his wife developed the original Fresh Victor formulas at home
š¹ Why Fresh Victor was intentionally designed to work across different types of alcohol
š¹ The rise of mocktails, mindful drinking, and the growing desire for more interesting non-alcoholic options
š¹ Why Ken believes the future of drinking isn’t about alcohol versus non-alcohol
š¹ How Fresh Victor creates an inclusive drinking experience where everyone can enjoy the same flavors
š¹ The challenges of building a refrigerated, fresh product in an industry designed around long shelf life and easy distribution
š¹ What happened when the pandemic disrupted the industry
š¹ Why Ken believes we’re moving toward a more quality-driven, transparent, and intentional drinking culture
At its heart, Fresh Victor is about bringing back some of the things we’ve been losing in our increasingly fast-paced lives: quality, connection, celebration, and the simple pleasure of sharing a great drink with the people around us.
Whether you’re a cocktail lover, a tequila fan, someone exploring mocktails and mindful drinking, or simply interested in how a beverage brand can evolve with changing consumer habits, I know you’ll get a lot out of this conversation!
Connect with Ken:
- https://shop.freshvictor.com/
- https://www.instagram.com/freshvictorcocktails/
- https://www.facebook.com/FreshVictorCocktails/
- https://www.tiktok.com/@freshvictorcocktails
Connect with me:
š» https://tastetoasttravel.com/
āļø https://www.instagram.com/tastetoasttravel_/
š§³ https://www.tiktok.com/@tastetoasttravel
š https://www.youtube.com/@tastetoasttravel
