The Truth About Owning a Winery with Winemaker Maddison Violet

What does it really take to launch a winery in today’s wine industry? In this episode of Taste Toast Travel, Tara sits down with Canadian winemaker and entrepreneur Maddison Violet to talk about building a winery from the ground up in British Columbia’s stunning Okanagan Valley.

From working in restaurants and studying wine through WSET and the Court of Master Sommeliers track, to navigating harvests, COVID challenges, and the realities of modern wine tourism, Maddison shares an honest behind-the-scenes look at life in the wine industry today.

We also dive into the rise of non-alcoholic wine, changing consumer habits, wine misconceptions, and how wineries are evolving into immersive hospitality destinations.

In this episode, we dig into:

🍷 Building Ve Oh Lay Acres Winery during the COVID era
🍷 Life and wine culture in the Okanagan Valley
🍷 Maddison’s journey through wine education and harvest work
🍷The realities of running a modern winery behind the scenes
🍷Why wine tourism is shifting toward experiences and hospitality
🍷 The growth of non-alcoholic wine and changing drinking trends
🍷 Wine myths, sulfites, and consumer misconceptions
🍷 Canadian wine shipping laws and industry challenges
🍷 Building authentic community through social media and events
🍷 Farming risks, packaging struggles, and unexpected winery setbacks

Whether you’re planning a wine country getaway, curious about the future of wine, or simply love discovering stories from passionate people in the food and beverage world, this conversation offers a fascinating look inside the evolving wine industry.

If you love wine, travel, entrepreneurship, food culture, or hearing the real stories behind the bottle, this episode is for you!

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