Exploring the UK vs. US Wine Industry & Mastering Wine Marketing with Gemma Soley
May 5, 2025
Today we’re welcoming Gemma Soley, a freelance social media marketer specializing in the UK wine industry.
From this conversation you’ll gain insights into various facets of the wine landscape, focusing on the differences between the UK and US markets, cultural perceptions of wine, the influence of Gen Z on the alc/bev industry, and the importance of sustainability and experiential wine tourism. Gemma also shares her journey into the wine industry, leveraging her background in comedy to create relatable and entertaining Instagram content.
We’re talking about how to make social media marketing as effective as possible, how important it is to actually humanize wine brands, and the necessity of creating unique selling points to engage consumers.
This episode provides such valuable insights for both wine enthusiasts and industry professionals—even those not in the wine industry!—on how to build successful marketing strategies and enhance the consumer experience.
Connect with Gemma:
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