When I think of Parma I literally hear an aria of Angels in my head. Parma is like the promised land of cured meats and cheeses.
Although I traveled there for food, Parma is a cultural and artistic hub in the Emilia Romagna region. Its the home to one of the best opera houses in Italy, the Teatro Farnese, beautiful cathedrals, museums, and a botanical garden.
Most people think of Proscuitto, Culatello, Parmagiana as being the main food attraction to Parma, and they are quite the attraction but the Piazza della Ghiaia hosts one of the best markets in Italy every morning but sunday.
I dont know why Parma isnt on many tourists radar but its definitely worth a trip. Even the surrounding areas are great to visit. Because Parma is such a wealthy town the country side is literally littered with Castles. Some open to the public for tours, some even available for lodging via AirBnb.